Borders Will Not Build an eReading Device

bordersbook23.jpgToday Borders (BGP) CEO Ron Marshall rejected the idea of building a reading device like his competitors at Barnes & Noble (BKS) and Amazon.com (AMZN).

Earlier this week Borders partnered with Kobo, Inc., the international digital reading company formerly known as Shortcovers. The company announced they will launch a new eBook store at Borders.com using Kobo’s resources.

Here is Marshall’s quote, via Reuters: “I don’t anticipate us doing our own e-reader for a whole variety of reasons, not least of which is that we’re not a technology company. We’re booksellers.” Read more about the company’s stock at GalleyCat.