Borders Will Not Build an eReading Device

Today Borders (BGP) CEO Ron Marshall rejected the idea of building a reading device like his competitors at Barnes & Noble (BKS) and Amazon.com (AMZN).

Earlier this week Borders partnered with Kobo, Inc., the international digital reading company formerly known as Shortcovers. The company announced they will launch a new eBook store at Borders.com using Kobo’s resources.

Here is Marshall’s quote, via Reuters: “I don’t anticipate us doing our own e-reader for a whole variety of reasons, not least of which is that we’re not a technology company.

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