Borders Opens Used Textbook Marketplace Online

Borders has launched a textbook marketplace on its Web site where students can buy and sell used textbooks. Barnes & Noble and Amazon.com already offer similar services.

Borders has recently been expanding its digital business. Earlier this month, the retailer launched an eBookstore. The new marketplace will include more than a million used titles with price tags, up to 90% off.

The Detroit Free Press reports: “The section was created with the Ann Arbor-based bookseller’s partner Alibris and will feature college, high school, middle and elementary school textbooks and other titles often used in classrooms.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in