Borders Hires Digital Specialist In Stores
Borders it taking eBooks seriously. The retailer has hired staff to help shoppers in stores navigate the new eBook world.
The Cleveland Examiner reports: “Borders Westlake store has a Digital Specialist on staff to help customers deal with eBook and eReader purchases — they carry Kobo, Aluratek, and Sony products. Brian is knowledgeable about various eReader alternatives and pricing.”
This multichannel approach comes after Borders recently opened up an eBookstore and launched an eReader app. Also, last week, Borders started shipping Aluratek’s
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