Booyah Adds Its Social Game to the Travel Channel's Latest Show, Food Wars
MyTown, the iPhone location-based game that has quickly picked up 1.5 million players over the past few months, is reaching into traditional media for partnerships. Developer Booyah announced yesterday that it has struck a deal with the Travel Channel to promote Food Wars, a new show.
Unlike some media partnerships, there’s actually a clear relation between the game and show. In Food Wars, the producers will move between cities in each episode, challenging restaurants to face their menus off against one another — in essence, it’s a competitive game between restaurateurs.
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