Facebook Gifting Platform Boomerang Announces New Rewards Platform
Boomerang, a platform that allows people to give locally-specialized gifts to Facebook friends, has expanded their services, launching a rewards program — Boomerang Rewards. This allows brands to treat their fans for spreading the word and sharing gifts.
Boomerang, a platform that allows people to give locally-specialized gifts to Facebook friends, has expanded their services, launching a rewards program — Boomerang Rewards. This allows brands to treat their fans for spreading the word and sharing gifts.
Boomerang Rewards helps online publishers engage and monetize users via free gift card rewards. Unlike other loyalty programs that need some kind of investment upfront, Boomerang’s program puts the power in the hands of brands, by letting them give customers promotional gift cards from top online brands free of charge, as well as earning revenue per redemption.
In beta, Boomerang chose four launch partners in media, online surveys, gaming and recruitment — to launch this rewards offering.
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