Facebook Gifting Platform Boomerang Hits 1 Million Gift Milestone
Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.
Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.
Boomerang Co-Founder and CEO Zach Smith said that roughly one-third of Boomerang users log into the site through Facebook. He commented on his company’s newest milestone:
We launched Boomerang as a consumer social gifting application last year, and we quickly realized that free $5 to $10 gift cards are an incredibly engaging, high-converting way for advertisers to attract new customers.
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