Ive League: Book to Examine Apple's Design Principles, Brand History

“Apple Computer, Inc. has never developed an entirely new electronic product: it did not invent the computer or the MP3 player or even the cell phone,” writes Ina Grätz in her introduction to Apple Design, slated for publication by Hatje Cantz in November. “That these devices from the company are nevertheless considered to be among the most innovative of our time can be explained above all on the basis of their product design.” The forthcoming book, a sleek and souped-up catalogue for the