Bonnier's Snow to Revamp Five Hachette Titles
Terry Snow, CEO of Bonnier Corp., making public his purchase of Hachette Filipacchi Media’s five enthusiast titles official Monday, plans to give his newest acquisitions some TLC.
The official word came following recent reports that a sale was near completion.
Snow said he planned to spend to expand the five titles across other media. “The quality of the circ and renewal rates are all very high,” he said. “But I think there’s an opportunity to be a little more current with the content and presentation.
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