Reflecting its expanding number of titles, Bonnier Corp. is establishing its first corporate sales structure to chase multi-title advertising across its 50-plus brands, including Saveur, Popular Science and Parenting.
To lead the effort, Bonnier has named Mark Wildman to the newly created position of senior vp, corporate sales & marketing. Wildman spent the past two years at Reader’s Digest Association, where he led integrated sales and marketing for the Food & Entertaining Affinity group.
Before that, he sold integrated programs as executive director at the Condé Nast Media Group.
For more executive moves in print media, go to Mediaweek’s Movers page.