Bonnier Adds New Sales Role

Doug Evans to lead the company's events sales.

Bonnier Corporation has named Doug Evans director of business development in its events division, a new role at the company.

Evans is chairman of the board for the Specialty Equipment Market Association (SEMA). He most recently served as executive vice president and chief operating officer for Luken Communications.

“Doug’s experience and expertise in special-interest media and event sales leadership are virtually unrivaled,” said Tom Weber, president of Bonnier’s Events Group, in a statement. “He excels at identifying and executing comprehensive programs that garner maximum results. We’re excited to see how he takes our events sales strategy to the next level.”