B&N Signs Exclusive Deal with Eric Carle

Yesterday Barnes & Noble announced that it has signed an exclusive deal with well known children’s author Eric Carle – just in time to celebrate “The Very Hungry Caterpillar Day” on Sunday, March 20 on the 40th anniversary of the first publication of his book. During this week, B&N stores will start to display decorations based on artwork designed by Eric Carle. Also, this weekend all B&N stores will take part in a nationwide Eric Carle Storytime event on Saturday. The event will include a reading of his book and activities including arts and crafts projects so children will be able to create collages from multi-colored tissue paper in the style of Eric Carle’s artwork.

You can also find exclusive content online at www.bn.com/carle, including:

  • Eric Carle Online Storytime
  • Exclusive Q&A with Eric Carle
  • Video of Eric Carle
  • Barnes & Noble Kids’ Expert Circle