BMW Unveils i3 Electric Car, 'Designed for Sustainable Mobility'

When we learned that the “first purpose-built electric vehicle made primarily of carbon fiber” would make its global debut this week, we dispatched writer Nancy Lazarus to take the UnBeige hovercraft (powered by orange peels and recycled periodicals) downtown for the big reveal.

(Photos Courtesy BMW)

“BMW’s i3 has unique proportions for the urban environment and is being sold for the mega-city, but it’s not out of place on the freeway,” noted Adrian van Hooydonk, BMW Group’s global head of design during Monday’s New York launch.

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