BMW Guggenheim Lab Seeks 'City-Forward' Ideas

How would you transform a public space in your city to make it more comfortable? The BMW Guggenheim Lab, freshly installed in Berlin (the second stop on the project’s six-year global tour), wants to know. The joint initiative of the Solomon R. Guggenheim Foundation and the BMW Group has partnered with the “reasonable people who give a damn” at GOOD to launch a worldwide, online call for forward-thinking, imaginative, and downright wacky (OK, “unconventional”) ideas to improve urban comfort.

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