BMW Guggenheim Lab Pops Up Downtown and Online
The BMW Guggenheim Lab opened last week in New York’s East Village, the first stop on a nine city global tour. The mobile lab, designed as a public forum, think tank, and community center, also reflects a number of digital trends; crowdsourcing, gaming, and social platforms all encouraging audience interaction and included to enhance the visitor experience.
Created through a partnership between the German car company and the Guggenheim Museum, one of the lab’s main attractions is Urbanology,
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