Bluefin Labs Provides Analysis of Social Media Response to TV
Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, this startup is offering tools to help marketers see audience response to mass media. And the $6M in Series-A funding it just closed is bound to help.
Bluefin Labs unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time.
The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
Built upon deep machine learning principles developed from over 15 years of MIT Media Lab research. Bluefin recently closed a $6M round of Series-A funding led by Redpoint Ventures.
Bluefin Labs was founded in 2008 by Deb Roy and Michael Fleischman as an off-shoot of their research at the MIT Media Lab.
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