'Blue Ivy' Agencies Making the Most of It

BlueIvyCommunications, in an attempt to ride the way of Blue Ivy-mania surrounding the birth of Beyoncé and Jay-Z’s little one, has issued a press release offering crisis comms tips to Lenox Hill Hospital. The hospital has been publicly criticized by non-famous parents of NICU patients and others for the treatment they’ve received in Lenox Hill’s efforts to protect the privacy of the Carters.

If your head isn’t swimming with all of the news surrounding this story — A baby was born! And then the parents took it home! — you’ll recall the Ad

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