Blue Bell Creameries CEO Issues Video Apology for Listeria Cases

This is how a company with little or no digital focus responds to crisis.

What does a company facing a serious crisis do in the absence of social media and other, more immediate tools?

It agrees to recall all products, issues a press release with the help of the FDA, and then records a video response. As mentioned today by CNN and various other outlets, Blue Bell Creameries of Brenham, Texas decided to institute a full recall after eight people fell ill with listeria that may have come from its products.

CEO Paul Kruse just released a video statement:

Prior to the statement, the FDA distributed the company’s press release:

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