The Bloombergization of Online Advertising

If only clients could move fast enough

A restaurant chain’s marketing objective is to move more customers from in-store to online ordering.

A retailer wants to measure ads according to real-world visits as opposed to clicks. 

Illustration: Shaw Nielsen

Naturally, the right data in the hands of such advertisers can provide an edge over the competition—and many believe it is headed toward a reality in the online ad business where, not unlike Wall Street, the instantaneous analysis of performance and behavior drives results.

Call it the Bloombergization of online advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in