Bloomberg View Launches

As we said yesterday, Bloomberg View was rumored to launch today, and guess what? It has. The entire Bloomberg site has been revamped too. Josh Tyrangiel, Editor-in-Chief of Bloomberg Businessweek, tells paidContent that this was a neccesary step:

Over the years Bloomberg has continued to add a lot of terminal subscribers. The website was a gravy boat. We could get by with that. But the company wants to be the most influential news organization—and the web is the way to take advantage of of it.

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