Bloomberg has made some changes to its Japanese-language site, Bloomberg.co.jp. The new site is faster, more mobile-friendly and heavy on video content.
Anjali Kapoor, head of digital in Asia for Bloomberg Media Group, said the changes merely reflect the site’s readers.
“In view of the modern, mobile Japanese business consumer, we’ve included more localized, data rich news content on our new website,” explained Kapoor, in an announcement. “As a global leader in digital video, we will be featuring some of our best digital video and photos on the new site to deliver more compelling, interactive content to our Japanese audience every day on desktop and mobile.”