In an effort to appease our robot overlords, Bloomberg Media wants to expand its use of automated content.
“Done properly, automated journalism has the potential to make all our jobs more interesting,” wrote Bloomberg editor in chief John Micklethwait, in a memo. “I have written before about journalism moving from covering what has happened to covering why it did. The time spent laboriously trying to chase down facts can be spent trying to explain them. We can impose order, transparency and rigor in a field which is something of a wild west at the moment.”
Micklethwait has tapped Brad Skillman to lead the automation initiative from the editorial side. He’ll work closely with “automation czarina” Monique White on the project.