Bloomberg Pursuits Revamps Site

A new focus on images.

Screen Shot 2016-04-21 at 10.41.45 AMBloomberg Pursuits has revamped its site—Bloomberg.com/pursuits—to focus more on visuals like video and photography.

The new site more closely mimics the print version of Pursuits, with bold fonts and large images. The site also features a drop-down menu that makes for easier navigation to Pursuits’ main coverage areas, including Food & Drink, Cars & Bikes, Style, Watches & Gadgets, Property, and Art & Culture.

According to a Bloomberg spokesperson, Bloomberg.com/pursuits attracts more than three million unique visitors per month.