Bloomberg Enlists Game Change Authors Heilemann, Halperin

Per an item by NYT media reporter Ravi Somaiya, New York magazine correspondent John Heilemann and Time editor-at-large Mark Halperin have been hired to shepherd the inaugural vertical. The site will break down American politics and policy. From Somaiya’s article:

The brands will focus on topic areas, but will cut across the various forms of media that Bloomberg offers — television, digital video, print, online, radio and the lucrative subscription financial information terminals that are responsible for 82 percent of the company’s $8.5