Bloomberg LP is killing off BusinessWeek SmallBiz as it puts its stamp on newly acquired BusinessWeek.
Founded in 2003, SmallBiz publishes six times a year and has a controlled circulation of 675,000. The December/January issue will be its last.
SmallBiz was produced by the BusinessWeek staff, so no one was laid off as a result of its closure. Bloomberg BusinessWeek, as the title was rechristened, said in an announcement that its small business coverage would continue in the magazine and online.
Last month, Time Inc. folded FSB, once known as Fortune Small Business, as part of a larger series of cost cuts.
“BusinessWeek.com’s Small Business Channel will deliver the same quality journalism and insights that small business professionals depend on, as well as targeted opportunities for advertisers looking to reach them,” Bloomberg BusinessWeek Chairman Norman Pearlstine said in the announcement. “Because of the role small business plays in the overall business and economic environment, coverage will also be incorporated in our global print edition.”
Bloomberg LP’s purchase of the magazine from the McGraw-Hill Cos. closed earlier in the week, and other signs of the ownership change are emerging.
BusinessWeek.com and Bloomberg.com have begun cross-promoting each other with tabs at the top of their sites.
The BusinessWeek issue that came out Dec. 4 sports the new logo. Josh Tyrangiel started as the publication’s new editor on Dec. 3, although because he came on board before the Dec. 4 issue closed, his name doesn’t appear in the issue.
The BusinessWeek staff isn’t expected to move into Bloomberg’s headquarters until May, but Pearlstine will be a regular presence in the McGraw-Hill building, where he’s set up a second office.