Bloomberg Makes Changes to Tech Team

New beats.

Bloomberg has made some changes to its tech team. Details, via a memo obtained by Talking Biz News, are below.

  • Jillian Ward, who oversaw Bloomberg’s San Francisco tech team, has been upped to U.S. team leader.
  • Peter Elstrom will shift from Tokyo coverage to leading the tech team in Asia.
  • Brian Womack will now cover enterprise companies, like Dell. He previously covered Google.
  • Jack Clark will take over the Google beat from Womack.
  • Eric Newcomer, previously a startups reporter, is shifting to on-demand startups, like Uber, Lyft and Airbnb.
  • Joshua Brustein will now cover the media and advertising businesses.
  • Alex Webb, who previously covered industry news in Munich, will now cover Apple.