Bloomberg Has Turned Political Journalism into a Sports Show

And it's everything you could've hoped for.

Ever wonder what would happen if John Madden ever decided to take his talents to political journalism? No? Neither did we, but that didn’t stop Bloomberg from having a go at it.

In “ScrumZone,” “a parody sports-style game show,” Bloomberg’s Matt Negrin and Griffin Hammond play the role of Mike Tirico and Jon Gruden as they commentate on reporters’ ability to Heisman their way through the scrum to get in a question or two with the candidates — throwing up the occasional X and O on the Telestrator.

Politico’s Hadas

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