The folks at Bloomberg have finally realized the convoluted redesign/rename of Bloomberg.com last year was a mistake. Going forward, Bloomberg.com will simply be Bloomberg.com. Bloomberg Business is no more.
“With the establishment of our identity as leader in global business media, we no longer believe that the brand—Bloomberg Business—is required to explain who we are,” wrote Bloomberg Media CEO Justin Smith, in a memo. “Our new approach returns us to ‘Bloomberg’ as our over-arching umbrella brand that will house our five growing sub-brands.
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