Bloomberg BusinessWeek To Relaunch April 23

Bloomberg BusinessWeek is planning to relaunch on April 23rd with a publication that is, dare we say, more “bloggified,” with a shift towards producing more short, timely content and editorial.

In addition to featuring shorter stories and introducing 20 percent more editorial, the magazine will be using heavier stock and, just as More and Fortune magazines have done quite recently, will debut a tweaked logo, with “Bloomberg” featured more prominently in the magazine’s title.

The magazine is also making more than a few changes that buck trends within the recent wave of redesigns / relaunches.


While Fortune is reducing its production from 25 to 18 issues per year, BusinessWeek will add three additional issues a year (for a total of 50).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in