Bloomberg BusinessWeek Taps Paul Bascobert as President

Bloomberg LP has poached from rival Dow Jones & Co. the next president for newly acquired Bloomberg BusinessWeek.
 
Paul Bascobert is chief marketing officer at the consumer media group of News Corp.’s Dow Jones, where he oversees circulation and new revenue growth at The Wall Street Journal and Barron’s in print and online and at MarketWatch.com.
 
“As we continue to integrate the business with Bloomberg and focus on driving financial performance, market presence and audience development, Paul’s leadership and experience will guide Bloomberg BusinessWeek through its next phase of growth,” Bloomberg LP president Dan Doctoroff and chief content officer Norm Pearlstine said in a memo to staff.
 
Bloomberg