Blogging At The White House: "Part of the Job"
National Journal’s Alexis Simendinger (huge fan of FishbowlDC’s “Best of White House Pool Reports”) writes, “Like it or not, some White House correspondents find that blogs are now a big part of the job.”
In an information marketplace that increasingly says, “Give them what they want” instead of, “Give them what they need,” the Internet is encouraging news consumers to call the shots. The White House press corps, in some ways one of the last protected habitats for inverted-pyramid mainstream journalism, is tiptoeing toward those tastes with blogs, and with writing that entertains and mixes analysis with news.
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