Bloggers More Influential Than Friends for Purchase Decisions
According to a new study published by BuzzLogic, “consumer purchases are more likely to be influenced by bloggers’ recommendations than what friends or other members of their social networks tout.” Does that mean game over for social shopping? Not really but it does suggest that including blogger recommendations into social shopping sites may not be such a bad idea.
Another interesting finding of the reports was that “blogs are becoming trusted guides, steering users who are seeking very specific information to places of interest online”, according to Rob Crumpler, CEO of BuzzLogic.
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