Bloggers and Marketers Closely Watching Proposed FTC Guidelines

PR, marketing and advertising professionals are watching closely new proposed guidelines from the FTC that would make both companies and bloggers liable for any “false claims,” or if the blogger failed to disclose the nature of the relationship with a company or agency behind a post. The FTC has caught on to the fact that many bloggers are being paid – either in free products/services or cash – to plug those products or services on their site.

Edelman