Blog Reading is Just Like Smoking


WSJ‘s Buzzwatch has a story about why people read blogs:

When University of California at Irvine researchers delved into usage patterns, they found study participants who labeled their blog-reading time as “chilling out” and “doing nothing,” with one describing his impulse to read blogs as similar to his cigarette habit. Another talked about following through on her blog-reading routine even when she wasn’t interested in some of the content.

Hey you – reading this – right now – break’s over – get back to work!