Blockbuster Launches On-Demand Video Service

The Associated Press is reporting that Blockbuster will begin renting movies and TV episodes through a new device in another effort to hedge its 7,500 retail stores against the burgeoning online and mobile video markets.

Blockbuster’s new strategy, using a box built by 2Wire called MediaPoint, is similar to recent efforts by Netflix, with its Roku device, and Apple, with its Apple TV and iTunes Movie Rentals.

In addition, the report said that Blockbuster’s foray into on-demand video also pits them against “instant-gratification services already offered by major cable carriers like Comcast Corp.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in