Scratch Off allows page administrators to create contests and promotions that simulate scratch-off lottery tickets, where players use their mouse cursors as coins and remove the top layer to see what they have won.
Pages that incorporate Scratch Off can put the app behind a like gate, requiring Facebook users to like the page before participating, and branding and graphics can be customized, as can the frequency for users to play again (once per day, once per week, once per month). Stories about playing the games will appear in users’ news feeds and on their timelines, and brands will gain access to data on Facebook users who participate.
Bleapp offers four pricing packages, all of which include the entire suite of apps, dedicated support, and fully customizable white-label or private-label branding:
- Bronze: Up to five pages, $249.75 per month
- Silver: Up to 10 pages, $479.50 per month
- Gold: Up to 15 pages, $674.25 per month
- Platinum: Up to 20 pages, $799 per month