Bleacher Report, the fast-growing, fan-centric sports Web site has inked a content distribution deal with Philly.com.
The two companies will partner on a co-branded local Philadelphia edition of Bleacher Report, which is known for its mix of serious, hard core sports coverage and irreverent fare—such as The 20 Most Boobtastic Athletes of All Time. The company’s contributors include both established bloggers and self-described fan journalists. As part of the arrangement, Philadelphia-focused columns from Bleacher Report’s collection of local contributors will be showcased on Philly.com/sports.
The Philly.com deal marks the latest effort by Bleacher Report to extend its brand onto top local newspaper sites. Previously, the company has partnered with the Los Angeles Times, the San Francisco Chronicle’s SFGate.com, the Houston Chronicle’s Chron.com, San Antonio Express-News’ MySanAntonio.com and SeattlePI.com. Bleacher Report also syndicates content to national sports sites like CBSSports.com and USAToday.com.