Blab Launches Social Analytics It Says Can Peer Into the Future
Seattle start-up Blab launched a public beta today for a social analytics tool that it claims can predict the future of social conversations.
Seattle start-up Blab launched a public beta today for a social analytics tool that it claims can predict the future of social conversations.
The tool listens in to 60 million conversations taking place on some 50,000 websites, using both text and image matching to detect content. It categorizes those conversation into a general topic area, such as sports or news. But its biggest claim is that it can match the pattern one conversation takes to patterns it’s seen before to make an educated guess about where the conversation will go in the next three days – specifically, if it will continue to grow or die down.
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