Bitly Launches APIs to Track What's Being Read on Social Networks

Bitly launched a trio of social data APIs (application programming interfaces) today that will allow their users to track which links being shared socially are garnering the most clicks.

Bitly launched a trio of social data APIs (application programming interfaces) today that will allow their users to track which links being shared socially are garnering the most clicks.

Bitly is best known as a link shortening service, accounting for almost 8.5 billion shortened links. But because links are most often shortened to be shared, whether by email or on a social network, the company has insight into how social referrals work.

The three APIs the company launched today will allow developers to tap into those insights for use in their apps.

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