Personalized calendars asking users to invite their friends to the app dominated our list of the fastest growing by monthly active users this week. There were a few others — holiday cards, quizzes, Spotify, JibJab and Christmas photos — that also made the list.
The titles on our list gained the most MAU of any apps on the platform, growing from between 460,000 and 9.9 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.
Top Gainers This Week
|1.||MyCalendar – Birthdays||41,600,000||+9,900,000||+ 31%|
|2.||MiCalendario – Cumpleaños||16,800,000||+5,600,000||+ 50%|
|5.||Il Mio Calendario – Compleanni||4,200,000||+1,900,000||+ 83%|
|6.||MonCalendrier – Anniversaires||4,800,000||+1,500,000||+ 45%|
|7.||21 Preguntas||4,700,000||+1,200,000||+ 34%|
|9.||Holiday Card List ★||1,400,000||+740,000||+ 112%|
|11.||Adventure World – An Indiana Jones Game||9,400,000||+700,000||+ 8%|
|13.||MeinKalender – Geburtstag||4,100,000||+600,000||+ 17%|
|14.||Merry Christmas | Feliz Navidad||1,300,000||+600,000||+ 86%|
|15.||Tetris Battle||8,800,000||+600,000||+ 7%|
|16.||我的日历 – 生日||5,200,000||+600,000||+ 13%|
|17.||내 캘린더||790,000||+560,000||+ 243%|
|18.||Birthday Cards||760,000||+530,000||+ 230%|
The calendar apps ask users to invite friends and generate ticker stories in the process. This week included were: MyCalendar – Birthdays with 9.9 million MAU, MiCalendario – Cumpleaños with 5.6 million MAU, Takvimime with 2.4 million MAU, Il Mio Calendario – Compleanni with 1.9 million MAU, MonCalendrier – Anniversaires with 1.5 million MAU, МойКалендарь with 730,000 MAU, MeinKalender – Geburtstag with 600,000 MAU, 我的日历 – 生日 with 600,000 MAU, 내 캘린더 with 560,000 MAU and ΗμερολόγιόΜου with 460,000 MAU.
Greeting card apps Holiday Card List ★ with 740,000 MAU and Birthday Cards with 530,000 were on the list. These types of apps generally ask users to select friends to whom they want to send greeting cards and either send app requests or post cards to the Wall.
The rest of the list included quiz app 21 Preguntas with 1.2 million MAU; this is the type of app that asks users questions about their friends then publishes feed stories in the process. JibJab’s app grew by 800,000 MAU, Spotify by 700,000 MAU and Merry Christmas | Feliz Navidad by 600,000 MAU. This latter app publishes a photo with a user’s friends as ornaments, tagging them and also publishing a feed story.
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.