Bing Deployment of Facebook Integration to Wrap Up Tuesday

Bing announced that it is wrapping up the deployment of its integration with Facebook Tuesday, so users of the social-networking site who have chosen to share information with their friends will show up in those friends’ profile searches, but not to the general public, or on any other search engines.

More from Bing group program manager Paul Yiu on the Bing Blog:

Early users told us that they expected the same access to their friends inside Bing as they already have inside Facebook. This surfaced as some dissatisfaction with the way the features were working — specifically, people were disappointed when they did not see their friends show up in their searches.

Assuming you have selected to share information with your friends inside Facebook, you will show up in profile searches in Bing, even if you have selected not to have profile information show up in public search engines. This is similar behavior to the way Facebook works. It’s important to note that you will not show up in Web searches on major search engines including Bing — just in Facebook Profile Searches within Bing conducted by your friends or friends of friends.

Facebook requires users to be 13 years of age or older to join the service. Bing originally limited profile search results to people 18 and older. Our customers told us is that if they already had a Facebook friend relationship with a person under 18, they would like those people to surface in Bing’s results, as well. So we have changed that feature to allow any Facebook user who has these features active to show up in searches for their friends or friends of friends, which is more like the experience customers have within Facebook.