Madison Avenue vs. Oscar's Median Age
As might be expected, the Ratner-Murphy-Grazer-Crystal game of Oscar musical chairs is echoing across Madison Avenue. According to Claire Atkinson of the New York Post, brand new AMPAS marketing chief Christina Kounelias (pictured) and her colleagues are scrambling to adjust an ad sales pitch that until recent events at the Arclight and on Howard Stern airwaves, was predicated entirely on Axel Foley.
One of the problems the Oscar marketing gang faces is that the selection of a 63-year-old, traditional format replacement host leaves them challenged to explain how they will fix what happened last year.
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