Posthumously, Billy Wilder Authors a Much More Joyous Sunset Blvd. Tale

Children’s Hospital Los Angeles is located at 4650 Sunset Boulevard, eight and a half miles east of Norma Desmond‘s fictitious, haunted lair. Billy Wilder‘s timeless Tinseltown tale was made for around $1.75 million and now, all these years later, the filmmaker together with his late wife Audrey has reached out from beyond the grave. Six-fold.

From the hospital announcement:

Stars of the silver screen have had a huge impact on our hearts and minds for decades and at Children’s Hospital Los Angeles we are grateful when Hollywood stars partner with us to benefit the health of our patients.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in