Billboard has announced a content sharing partnership with Genius.
The deal will see Billboard-sourced material appear on select Genius pages. The content will link to back to Billboard.com.
“Stretching back nine decades, Billboard content tells the story of a music in a way nobody else can,” said Billboard senior vp of digital content, Mike Bruno. “With Genius, Billboard’s access, insight and expertise can reach millions of additional fans and enrich their knowledge and experience of the music they love.”