Billboard's Bill Werde Takes On Idol, Reality TV
While Billboard has long been required reading for music industry professionals, its online counterpart Billboard.com has expanded over the years to be more consumer friendly, often covering whatever musical moment is in the zeitgeist.
So, for the second installment of our @MediaBeat interview, we got editorial director Bill Werde to weigh in on music television, like Danielle Staub‘s quest for the Hot 100, and why American Idol has produced more flops than platinum plaques. (We see you, Taylor Hicks.)
“Once
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in