Bill Simmons Discusses Grantland

Bill Simmons GGrantland, the ESPN owned site edited by Bill Simmons, is almost three years old. That’s as good a time as any to check in with Simmons on the site’s past and future. Recode did just that, and below are some highlights. The full interview is here.

On keeping Grantland fresh:

This is a really dangerous time for us. Because you can hit a point – we’re not massively successful or anything, but I think we’re doing ok – where you just kind of become who you are. I don’t want that to happen.

What he told Nate Silver about launching FiveThirtyEight:

I was able to help as he was trying to figure out what the site was, by helping him carve out parameters about what he was going to do. Like telling him – get as much figured out before you start the site as you can, because once you’re in a big company, they have a way of trying to grab you here, and grab you here, and all of these people are coming at you.

On the future of Grantland:

I’m totally realistic. Grantland’s doing really well, but at the same time most people don’t know it even exists. So we have to figure out how to use the company better, to get on TV more, and do more multimedia stuff.