“2 new interactions!” “Moderate traffic in your area.” “Boston’s Kelly DL’d with hamstring strain.” “Cody Smith likes Tanya Cole’s photo.”
Most of us are on the receiving end of a steady trickle of mobile application notifications just like these throughout each day. Some are relevant or even important, and others are just plain annoying. Yet, despite the annoyance factor, the biggest social media apps send us push notifications all the time—because it works. And they’re continually experimenting to get better at it.
The
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