The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore, Kantar and other notables are set to try to educate one another about best practices in an era where marketers of every ilk struggle with a glut of audience stats and other numbers.
It's going to be interesting to see if major issues—such as attribution models, merging online and offline data, and too many stat silos—have moved forward since many of these same players last met in Rome a year and a half ago.
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