Big City Burrito Sees Big Results from Mobile Campaign

Big City Burrito, a small Mexican fast-food chain out of Colorado, learned the value of mobile marketing with a single campaign. The restaurant chain is just over a year old and still needs to get the word out about its existence.

burrito_yummy.jpgIt started out using traditional direct mail. In its mailer in January, however, Big City Burrito included an offer for a free burrito. Folks who sent a text to the specified short code received a mobile coupon that could be redeemed for the free food.

According to 1to1 Media, more than 300 consumers in the company’s targeted demo of 16- to 34-year-olds opted-in within the campaign’s first 30 days. Since Big City Burrito wants to keep all those new customers, those who opted-in will receive some sort of new offer on their phone on a daily basis.