At first it seemed like Bierut vs. BusinessWeek, round two. Bierut takes another swing at BusinessWeek, who spammed him with an unsavory offer to teach him design–even if he was a non-designer. But before we open up the dark, scary vault of self-taught practitioners clawing at design jobs from below, Bierut wants us to remember that only you can determine your worth as a designer. In fact, all those ways we’ve been trying to assign value to design aren’t really working:
Graphic designers use too many different processes–those that use a process at all, that is–for any single methodology to make sense to more than a fraction of practitioners. Licensing has been discussed for years and has yet to make any real headway; there’s just no way to come up with a basic body of knowledge that could serve as a basis for determining meaningful qualifications. And simply demanding to be paid for your work is different than establishing your work’s value.