Beyoncé Rules Twitter During MTV’s 2016 Video Music Awards

Beyoncé squeezed the Twitter lemon into Lemonade during MTV’s Video Music Awards Sunday night.

Beyoncé squeezed the Twitter lemon into Lemonade during MTV’s Video Music Awards Sunday night.

Her performance of Lemonade was the most tweeted moment during the VMAs, and she was the night’s most mentioned celebrity.

Luciano Ibias, who works on U.S. media partnerships for Twitter, said in a blog post that the most tweeted about moments from three hours prior to Sunday night’s broadcast through the end were:

  1. Beyoncé finishes performing Lemonade.
  2. Kanye West debuts his new video for Fade.
  3. Rihanna accepts the Vanguard Award.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in